Many customers are unaware of the full range of options available to them in the custom framing process—a challenge my colleagues and I have consistently observed in our years of client interaction. To help bridge this knowledge gap and empower customers to make more informed decisions, I developed a series of educational blog posts that break down key considerations in custom framing, from material choices to design styles and preservation techniques.
Each blog post was paired with a custom-designed thumbnail, which I illustrated in a style inspired by Charley Harper to reflect the store’s unique identity. As the largest vendor of Harper’s artwork and a gallery rooted in Mid-Century Modern aesthetics, Fabulous Frames & Art draws heavily on Harper’s industrial whimsy and minimalist charm. I recognized an opportunity to more strongly incorporate this visual identity into our online presence and brand storytelling.
All thumbnails and supporting graphics were created or refined using Adobe Photoshop and Illustrator, with careful attention to color, form, and stylistic consistency. This project served to educate customers while reinforcing the brand’s creative voice and visual cohesion—ultimately enhancing both user experience and aesthetic impact.
Feel free to browse some of the articles here!
